instead

1 - Instead of trying to get better reviews, the restaurant owners decided to take a novel approach: get terrible ones.

2 - We are learning how to confront death instead of avoiding its reality.

3 - Unlike a therapist, a personal development coach is ready to look toward your future instead of digging into your past.

4 - Assisted suicide differs from euthanasia in that doctors do not directly administer the fatal dose of drugs, but instead give patients the means to do it themselves.

5 - It was emphasized that industry does not put enough of its resources into research and development, preferring instead "industry transfer" which is believed to be guaranteed and easier.